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The shopping nowadays has become a common trend in which people visit many places to experience and to purchase many new things which were not usual previously. As all the nations are developing there have been increments in the employment opportunities and has given more money in the hands of people who are the ultimate consumers of the all the supplied commodities. Shopping is the groping of all services and products that are provided by the different supplier, producer and the retailer which are preferred by the consumer after analyzing the product in term price, quality, and quantity and by comparing it with other product. It includes the activity like purchasing and selecting the product of choices in gives maximum satisfaction to the consumer, it can also be included in the category of a leisure activity. It is the activity which is very old and related to the civilization of development of the human being which had many phases in it, like it started with the bater system which fail due to the lack of any measurable unit, its place has taken by the unit money which make the shopping more convenient in the world since then.
The process of shopping includes various people with different types of work, and for many people it is just a frivolous commotion where the customer visit in many stores for the search of the best and suitable product for themselves. Shopping can be of many kinds in which window shopping is the most common where the custom take a view of all his or her desirable product through the window of glass that he or she wishes to purchases and this activity also serve as a medium of entertainment. Shopping can be a chore of displeasure and waste of time for some of the people, because most of the time for the branded product shopper has to wait for the long duration of time, sometime the product that they by does not give them the satisfaction of what they had paid for that product and they asked for the exchange or for the refund of their money. The recent phenomena, in the modern life of the people, they act as an irrational behavior which act as a habitation addition in the consumer, which can be define as a shopaholic or oniomania shopping and for some this shopping addition referred to medical term which is known as therapy of retail. There are various names for the seller of the product goods like merchants, vendors and salesman. Nowadays shopping venue are also attracting the customer to do their shopping form their, different types of malls, venue and town squares and arcades have being constructed to make the shopping phobia reach to its heights. These all places are acting as collection of all the different types of product of different quality under one single roof, in which they are divided into various categories of specific product and various services. All these places aim to maximizing their sales form the selling of the product which range of different prices. |
